Engage app users with timely, regional promotional content

Developed by Vidma Video Studio, Vidma Editor helps users express themselves through the art of video editing. Recently, the team used promotional content to highlight strategic seasonal events, focusing on moments that resonated with their users. For example, the team launched a special offer on Mother’s Day and introduced new Mother’s Day templates, effects, and stickers. They used matching graphics in their promotional content to tie it together, leading to a 770% increase in store listing visitors and a 560% increase in new installs.

For details, please read: https://play.google.com/console/about/promocontentapps-casestudy/#vidma-video-studio-sea-used-promotional-content-to-celebrate-mothers-day-and-increased-new-installs-by-5x

December 13, 2023